Culture Vault – a new curated platform and creative agency that showcases and sells high-quality NFTs and helps artists and cultural brands navigate the blockchain – will launch its web3 platform on February 3, 2022, followed by a physical-meets-digital (phygital) exhibition called ‘The Future is Phygital’ presented at Verona Studios in Sydney from March.
The Culture Vault platform was specifically designed to bridge the gap between the traditional art world and the crypto community. It consists of a curated platform and a creative agency, providing a one-stop shop for new NFT buyers and seasoned digital art collectors to acquire a curated selection of premium NFTs from some of the biggest global artists. Culture Vault’s creative agency works with brands and cultural institutions to create, create, sell and display their NFTs on the channel – helping them generate revenue and foster community engagement and connection in new ways.
The platform will feature NFTs from artists and creatives including Reko Rennie, Shantell Martin, Adam Briggs, Romance Was Born, Serwah Attafua, Bianca Beers, Stephen Ormandy, Mona Chalabi, Dan Hong, The Richard Bernstein Estate, Thea Anamara Perkins, Sebastian Leon, Fallen Fruit, Dylan Mooney and the Huxleys.
The curatorial direction of the platform is led by Arts-Matter, an arts and culture programming platform that maintains relationships with many Australian cultural figures. Culture Vault curates a selection of premium NFTs created by leading artists spanning the cultural spectrum – from fine art, film, music, dance, graphic design, architecture, sculpture, gastronomy and fashion.
Culture Vault CEO and Co-Founder Michelle Gray says, “The excitement around NFTs is undeniable, and over the past year we’ve seen an increasing number of artists and brands wanting to jump into the blockchain train. To date, finding high-quality digital art while trying to navigate crypto-technology can be frustrating and confusing. Enter Culture Vault – a platform specifically designed to bridge the gap between the traditional art world and the crypto-community. We believe Culture Vault has the unique ability to combine insider knowledge and accessibility of the art world with a deep understanding of cryptographic technology and the D-gen community.
Susan Armstrong, Creative Director and Co-Founder of Culture Vault adds, “What’s exciting about Culture Vault’s collection of NFTs is that many of our artists – who hail from Sydney, New York, Los Angeles, Paris, London, Japan and Africa – are offering physical and experiential assets in conjunction with their digital work.
“For example, some NFTs come with prints, paintings, sculptures and stickers, while others offer buyers unique experiences, custom commissioned artwork, 3D print files and physical sculptures. Embracing phygital helps encourage mainstream collectors to explore the digital realm. »
Culture Vault’s inaugural physical exhibition will be titled “The Future is Phygital” and will feature a selection of NFTs created by 12 of their founding artists. The digital works will be displayed on framed digital screens, allowing culture enthusiasts and NFT collectors to transcend the online format. Guests will be able to purchase NFTs via QR codes during the exhibition, while enjoying live performances and music from special guests.
Culture Vault sets itself apart from other NFT platforms with dedicated professional support for artists and brands to help them through their crypto journey – from setting up their smart contracts and crypto wallets, to advising on prices and edition numbers, paying their gas bills, hitting their NFTs, teaching them how to use Discord (the crypto-community’s favorite social media platform) and giving them the opportunity to collect their royalties in the currency of their choice.
“As an artist, I am always looking for new mediums to create work and I think this digital realm is not something to ignore. Working with Culture Vault is a great opportunity to explore the endless possibilities of the digital world of the arts,” said Culture Vault featured artist Reko Rennie.
“The Future Is Phygital” will be open to the public in March at Verona Studios, 17 Oxford St Paddington, Sydney from 10 a.m. to 5 p.m. The works will be available for sale ranging from $250 (about 0.05 ETH) to $250,000 (about 50 ETH).
The Culture Vault platform at culturevault.com
Photo credit: Gary Heery
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