Indian Leader Biopharma Standardizes Veeva Vault PromoMats to Accelerate Distribution of Scientific Content


Bombay, Maharashtra, India:
Veeva systems (NYSE: VEEV) today announced that one of India’s fastest growing biopharmaceutical companies, Bharat Serums and Vaccines Limited (BSV), is standardizing its Veeva Vault promotional mats to accelerate its end-to-end content lifecycle for scientific and promotional materials. BSV is adopting a scalable digital content platform for streamlined approvals and better content reuse to future-proof its operations for expansion into global markets.

For more than five decades, BSV has developed a range of biological, biotechnology and pharmaceutical products for women’s health, infertility (IUI/IVF) and critical and emergency care.

“At BSV, we remain committed to innovation and research to deliver treatments and cures that better serve our patients,” said Dr. Swashraya Shah, Chief Medical Officer at BSV. “With Vault PromoMats, organizations now have the ability to prioritize and share scientific digital content with physicians in real-time, while ensuring compliance and efficient management of data assets. Vault PromoMats also helps with the analysis of content to increase efficiency.

“We are delighted that BSV has standardized Vault PromoMats to easily publish approved assets to digital channels and accelerate its time to market through content reuse,” said Anantha Nema, Country Manager India, Veeva Systems. “With a digital content platform, biopharmacies in India can optimize their promotional material review cycles to meet the growing demand for timely information.”

Vault PromoMats helps life sciences companies accelerate the creation, review and distribution of compliant content. Integrated digital asset management enables content reuse and reduces promotional material spend. Marketing teams can easily publish and remove content from digital channels as needed to ensure only approved assets are used. Vault PromoMats also supports accelerating content approval and time to market through streamlined medical, legal, and regulatory reviews, and provides visibility into industry referrals and activity across assets to drive content strategy.

Further information
To learn more about Veeva Vault PromoMats, visit: veeva.com/PromoMats
Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow @veevasystems on Twitter: twitter.com/veevasystems

About Veeva systems

Veeva is the global leader in cloud software for the life sciences industry. Committed to innovation, product excellence and customer success, Veeva serves more than 1,000 customers, ranging from the world’s largest pharmaceutical companies to emerging biotechs. As a public benefit company, Veeva is committed to balancing the interests of all stakeholders, including customers, employees, shareholders, and the industries it serves. For more information, visit veeva.com.

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